They’re a gas-station staple beside the beef jerky and taped officiously to the cash register — the handwritten signs announcing a $5 or $10 minimum purchase for credit card transactions.
They’re also against the rules.
Visa and MasterCard merchant agreements prohibit businesses from setting minimum or maximum purchase limits, adding a surcharge to credit card purchases or requiring cardholders to show photo ID.
“Always honor valid Visa cards in your acceptance category regardless of the dollar amount of the purchase,” states the Visa Card Acceptance and Chargeback Management Guidelines book. “Imposing minimum or maximum purchase amounts in order to accept a Visa card transaction is a violation of the Visa rules.”
Businesses post and enforce the minimum purchase policies with little resistance because few customers are aware of the terms of their contract with the credit card companies. Fewer happen to have the manuals folded in their back pockets when confronted with such a restriction.