North Carolina residents tired of puffy, pandering reviews can get the real scoop on local restaurants and retail outlets from Bloviation Nation, a new blog edited by Zac Goldstein of Zac Rates the Universe.
Bloviation Nation promises comprehensive user reviews designed to guide fellow culture consumers as they make their decisions about where to eat, shop and play, what to watch and even whom to vote for. Noticeably absent will be the breathless endorsements clogging message boards and marketing blogs – “‘This is AWESOME!!!’ might be a sincere opinion, but it won’t make the cut here,” Goldstein vows in his introduction to the venture.
The site is recruiting reviewers to share their honest opinions on eateries, products and politicians. Unlike Yelp.com and its ilk, reviews will be professionally edited and screened for “astroturfing” – advertising disguised as grassroots goodwill.
A friend of IndieRegister, Goldstein is a veteran journalist and writer who recently completed his master’s degree at UNC-Greensboro. Give Bloviation Nation a look; this armchair critic gives the concept two thumbs up.